Hintle: the Dutchies here are never quite sure how to pronounce it. But come on! Squirtle, Google. Need we say more? It actually took us a few weeks to come up with this name. Until we actually started thinking of a name that resembled a Pokémon
This didn't only resonate with the boxy meeting room, but also with the team. Germain immediately associated with Gentle. In fact it was a total no-brainer: this is our new name!
And no way, call it luck or coincidence. Two days later the .com would become available for auction. Lucky bastards. So we got the domain at a bargain.
Anyways. What this rebranding is going to do for you, is something we're going to be working on for the next few years. But we've got stuff in mind. The name hints that it's always going to be about hype and mystery, but above all it's about acts of kindness that will bring society closer together. (It's okay to cry a little)
But we got tired of trying to spell out three O's and an H in podcasts. And people had a hard time figuring out whether it was Whooo, Whooo dot At, Whoooat. Hintle makes it simple. Hintle like Squirtle. This means we can start on the next phase of our masterplan, instead of spelling out our name all the time.
Who are you going to surprise?